{"title":"Guy Raz","description":null,"products":[{"product_id":"how-i-built-this-guy-raz-paperback-business-non-fiction","title":"How I Built This: The Unexpected Paths to Success by Guy Raz - Business Non Fiction - Paperback","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e BRAND NEW\u003cbr\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780358645580\u003cbr\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Harvest\u003cbr\u003e\n\u003cstrong\u003eAge Range:\u003c\/strong\u003e Adult\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOverview:\u003c\/strong\u003e\u003cbr\u003e\nHow I Built This by Guy Raz collects the most compelling stories from his hit NPR podcast of the same name, revealing how ordinary people turned simple ideas into iconic companies. From Airbnb to Spanx, Raz uncovers the grit, luck, and creativity behind entrepreneurial success. A New York Times bestseller and Wall Street Journal #1 best-selling business book, it's an essential, motivating read for founders, side-hustlers, and anyone curious about what it really takes to build something from nothing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book:\u003c\/strong\u003e\u003cbr\u003e\nBased on interviews with more than two hundred founders, How I Built This distils years of conversations into a single, richly detailed narrative packed with practical wisdom and unforgettable stories. Guy Raz traces the improbable beginnings of household-name businesses: a soccer player turning spare wool into a sneaker empire, a monk-turned-entrepreneur building a meditation app used by millions, and a sandwich cart vendor whose snacks became a supermarket staple. Rather than glossing over the hard parts, Raz leans into the doubt, financial strain, and near-failures that almost derailed these ventures, giving readers an honest picture of what building a business actually looks like. Chapters are organised around the key challenges every founder faces — sparking an idea, finding funding, assembling a team, weathering competition, and scaling sustainably — making the book as useful as it is inspiring. Raz's warm, conversational tone (honed over hundreds of hours of podcast interviews) keeps the pace brisk and the insights memorable, while his journalistic rigour ensures the stories are grounded in fact rather than glossy mythology. Whether you're plotting your first venture or simply enjoy a great underdog story, this book offers both entertainment and genuine entrepreneurial education.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDraws on interviews with 200+ world-renowned founders from the acclaimed NPR podcast.\u003c\/li\u003e\n\u003cli\u003eA New York Times bestseller and Wall Street Journal #1 best-selling business book.\u003c\/li\u003e\n\u003cli\u003ePractical, chapter-by-chapter guidance on funding, team-building, and overcoming competition.\u003c\/li\u003e\n\u003cli\u003eHonest, human stories that balance inspiration with realistic advice.\u003c\/li\u003e\n\u003cli\u003eAn ideal gift for aspiring entrepreneurs, graduates, and business enthusiasts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003cbr\u003e\nGuy Raz is an award-winning journalist, author, and podcast host best known for creating and hosting How I Built This and TED Radio Hour, two of the most popular podcasts in the world. Over more than two decades in broadcast journalism, Raz has built a reputation for thoughtful, engaging storytelling that connects listeners with the people and ideas shaping business and culture. His podcasts have been downloaded hundreds of millions of times, and his warm, curious interviewing style has made him one of the most trusted voices in entrepreneurship media today.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love This Book:\u003c\/strong\u003e\u003cbr\u003e\nPacked with honest, inspiring stories from the founders of household-name brands, this book turns hard-won business lessons into an unputdownable read — perfect for anyone dreaming of building something of their own.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease Note: Book is supplied with UK ISBN \/ UK edition cover as shown.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Guy Raz","offers":[{"title":"Default Title","offer_id":56575618384254,"sku":"SNG17256","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/4549\/8093\/files\/how-i-built-this-guy-raz-paperback.jpg?v=1784413168"},{"product_id":"how-i-built-this-guy-raz-business-non-fiction-hardback","title":"How I Built This: The Unexpected Paths to Success by Guy Raz - Non Fiction - Hardback","description":"\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e BRAND NEW\u003cbr\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781529026290\u003cbr\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Pan Macmillan\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOverview:\u003c\/strong\u003e\u003cbr\u003e\nHow I Built This by Guy Raz is a hardback business book based on his chart-topping NPR podcast of the same name. Drawing on interviews with the founders of Airbnb, Bumble, Five Guys, Headspace, Allbirds and Stacy's Pita Chips, Raz distils the real, unfiltered journeys behind some of the world's best-known brands. It's a must-read for aspiring entrepreneurs and anyone curious how big ideas actually get built.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book:\u003c\/strong\u003e\u003cbr\u003e\nIn How I Built This, Guy Raz traces the unpredictable, often messy paths that turned small sparks of an idea into major businesses. Readers meet a New Zealand footballer who repurposed surplus wool into a footwear brand with Allbirds, a former Buddhist monk who built the meditation app Headspace, and a sandwich cart owner whose leftover pita bread became Stacy's Pita Chips. Alongside these are the founders of Airbnb, Five Guys and Bumble, plus insights from figures like James Dyson and Netflix's Reed Hastings. Raz structures the book around the practical stages every founder faces: formulating an idea, raising money, hiring a team, finding a market, and eventually paying yourself properly. Rather than a tidy formula for success, the book leans into failure, luck, pivots and persistence, giving an honest account of what building a company really involves. The conversational tone reflects Raz's skill as a broadcaster, while each founder's story stays focused and quotable, making the book easy to read cover to cover or dip into chapter by chapter. Endorsed by Adam Grant, Reid Hoffman and Simon Sinek, it has been a Wall Street Journal and New York Times bestseller.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBased on the multi-million download NPR podcast How I Built This with Guy Raz.\u003c\/li\u003e\n\u003cli\u003eDraws on interviews with founders including Airbnb, Headspace, Allbirds and Stacy's Pita Chips.\u003c\/li\u003e\n\u003cli\u003ePractical, stage-by-stage insight into idea generation, funding, hiring and growth.\u003c\/li\u003e\n\u003cli\u003eHonest, human stories of failure and persistence rather than a generic success formula.\u003c\/li\u003e\n\u003cli\u003ePraised by Adam Grant, Reid Hoffman and Simon Sinek; a Wall Street Journal and New York Times bestseller.\u003c\/li\u003e\n\u003cli\u003eAn excellent gift for founders, side-hustlers and anyone interested in business and innovation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003cbr\u003e\nGuy Raz is an American journalist and broadcaster, best known as creator and host of the NPR podcasts How I Built This and TED Radio Hour, plus the children's podcast Wow in the World. His shows are heard by tens of millions of listeners each month and have topped Apple Podcast charts. Before podcasting, Raz spent years at NPR and the BBC as a correspondent, including as host of All Things Considered, and has taught journalism at Georgetown, George Washington University and Princeton.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love This Book:\u003c\/strong\u003e\u003cbr\u003e\nHonest, inspiring and packed with practical lessons, How I Built This turns famous brand origin stories into a genuinely useful guide for anyone building something of their own, from first idea to first sale.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease Note: Please note the cover shown may vary slightly depending on print run, however the ISBN and edition remain accurate as described.\u003c\/em\u003e\u003c\/p\u003e","brand":"Guy Raz","offers":[{"title":"Default Title","offer_id":56697058754942,"sku":"SNG11910","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/4549\/8093\/files\/how-i-built-this-guy-raz-hardback-cover.jpg?v=1784421170"}],"url":"https:\/\/www.letsbuybooks.com\/collections\/guy-raz.oembed","provider":"Lets Buy Books","version":"1.0","type":"link"}