{"title":"Pearson","description":null,"products":[{"product_id":"key-strategy-tools-vaughan-evans-88-tools-business-paperback","title":"Key Strategy Tools by Vaughan Evans - 88 Tools for Every Manager - Business - Paperback","description":"\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cbr\u003eCondition: BRAND NEW\u003cbr\u003eFormat: Paperback\u003cbr\u003eISBN: 9781292328331\u003cbr\u003ePublisher: Pearson (FT Publishing)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003cbr\u003eKey Strategy Tools is the definitive toolkit for managers who want to build a genuinely winning strategy. Written by strategy consultant Vaughan Evans, this bestselling paperback distils decades of consulting experience into 88 practical, jargon-free tools covering every stage of the strategy process. From market analysis to competitive positioning and implementation, this book equips managers, entrepreneurs and MBA students alike with a complete framework for transforming an ordinary business into a scalable, valuable asset.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book\u003c\/strong\u003e\u003cbr\u003eIn every industry, a handful of companies effortlessly attract talented people, loyal customers and eager investors, while most others work hard yet never quite break through. Vaughan Evans' Key Strategy Tools sets out exactly why this happens - and, more importantly, what to do about it. Now in its second edition, the book presents 88 of the most respected strategic frameworks, models and matrices in business, each explained in a lucid, practical style rarely found in traditional business manuals. Rather than offering theory for theory's sake, Evans carefully places each tool at the precise stage of the strategy process where it delivers most value, guiding readers step by step from analysis through to execution. Topics span market and industry analysis, competitive advantage, portfolio strategy, corporate strategy, and strategy implementation, making this an unusually complete single-volume reference. Whether you are refreshing your understanding of classic models like SWOT and Porter's Five Forces, or exploring less familiar tools tailored to specific strategic challenges, the structure of the book makes it easy to find exactly what you need. It is equally suited to being read cover to cover or used as a reference to dip into whenever a strategic question arises, and has become a go-to resource for managers and students of strategy alike.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e88 practical strategy tools covering every stage of the strategic planning process\u003c\/li\u003e\n\u003cli\u003eWritten in clear, jargon-free language by an experienced strategy consultant\u003c\/li\u003e\n\u003cli\u003eIdeal reference for managers, entrepreneurs, consultants and MBA students\u003c\/li\u003e\n\u003cli\u003eStructured to be read in full or dipped into as a strategic toolkit\u003c\/li\u003e\n\u003cli\u003eSecond edition, fully updated with contemporary business examples\u003c\/li\u003e\n\u003cli\u003eA genuinely useful, practical gift for anyone building or growing a business\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003cbr\u003eVaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker who has specialised in strategy and business planning for clients large and small, and in strategic due diligence for private equity clients, over four decades. 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This wickedly funny anti-motivation guide flips the personal development genre on its head, delivering deadpan \"advice\" on how to guarantee failure in life, work and absolutely everything else you touch. Written by veteran UK speaker Steve McDermott, it distils 47 and a half bite-sized \"steps to lasting underachievement\" that are so absurd, so recognisable, and so brilliantly wrong that readers can't help but quietly do the exact opposite - and start succeeding almost entirely by accident along the way, one chapter at a time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book\u003c\/strong\u003e\u003cbr\u003eHow to be a Complete and Utter F**k Up is billed as your ultimate anti life coach - and it means it. Rather than the usual gung-ho, over-enthused tone of typical self-improvement titles, this book offers tongue-in-cheek instructions on precisely what NOT to do if you want to build a successful, happy life. From never setting goals, to only taking advice from people you've never met (or who are dead), to steadfastly refusing to take responsibility for your own results, every single idea, story and strategy inside has been road-tested with thousands of real readers to guarantee maximum inadequacy. Delivered in short, laugh-out-loud chunks that are easy to dip in and out of, the book manages the rare trick of being genuinely hilarious while quietly sneaking in some of the sharpest personal-development wisdom around. Readers are explicitly warned not to try doing the opposite of what's suggested, since that could accidentally lead to real, lasting positive change. Behind the comedy is a serious message about goal-setting, resilience, responsibility and mindset, wrapped in a voice that never once lectures or preaches. 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That's exactly what John Williams sets out to do in this completely revised, updated and expanded edition of his bestselling book, now retitled for the world we find ourselves in today. Drawing on real stories from people who turned a hobby or passion into a thriving income — some even building multi-million-pound businesses — Williams lays out ten actionable \"secrets\" to help you break free of unfulfilling work. Along the way he tackles 21 common myths about work and money that keep people trapped, from the belief that job security beats self-employment to the idea that you can't get paid for doing what you love. Whether your ambition is to launch a side hustle, build a full-time business, create your ideal job within an existing career, or use your skills to change the world, this book gives you the mindset shifts and concrete tools to get there. 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