{"title":"Portfolio Penguin","description":null,"products":[{"product_id":"find-your-why-simon-sinek-non-fiction-paperback","title":"Find Your Why: A Practical Guide for Discovering Purpose by Simon Sinek - Non Fiction - Paperback","description":"\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e\nCondition: Brand New\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nISBN: 9780241279267\u003cbr\u003e\nPublisher: Portfolio Penguin\u003cbr\u003e\nAge Range: Adult \/ Business \u0026amp; Personal Development\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003cbr\u003e\nFind Your Why is the hands-on companion to Simon Sinek's global phenomenon Start With Why, written with David Mead and Peter Docker. Where Start With Why introduced the idea that great leaders inspire action by communicating purpose before product, this practical guide walks readers through the process of uncovering that purpose. Packed with exercises and clear action steps, it turns an inspiring idea into a workable method for individuals, teams and organisations seeking greater clarity and motivation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout the Book\u003c\/strong\u003e\u003cbr\u003e\nMillions of readers were moved by Start With Why and its message that people don't buy what you do, they buy why you do it. But knowing a WHY exists is only the beginning — the harder task is finding it. Find Your Why answers that challenge directly. Co-written by Simon Sinek alongside long-time collaborators David Mead and Peter Docker, the book is structured as a genuine workbook rather than a theory-led read. It opens by guiding individuals through a step-by-step process to articulate their own personal WHY, then expands outward to show how teams and whole organisations can uncover a shared purpose together. Detailed exercises run throughout, useful whether working alone or in a workshop. The authors also tackle doubts such as your WHY sounding generic, keeping momentum, and translating purpose into daily decisions. The result is a clear, actionable framework bridging the gap between Sinek's original big idea and the practical reality of applying it at work. For managers, founders, HR teams and anyone who found Start With Why inspiring but wanted a \"now what?\" follow-up, this book supplies exactly that missing step.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eStep-by-step exercises for finding your personal and team WHY\u003c\/li\u003e\n\u003cli\u003eDirect, practical follow-up to the bestselling Start With Why\u003c\/li\u003e\n\u003cli\u003eIncludes illustrations and facilitation guidance for group workshops\u003c\/li\u003e\n\u003cli\u003eAddresses common doubts and pitfalls in the process\u003c\/li\u003e\n\u003cli\u003eUseful for individuals, leaders and whole organisations alike\u003c\/li\u003e\n\u003cli\u003eBrand-new UK paperback edition from Portfolio Penguin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout the Authors\u003c\/strong\u003e\u003cbr\u003e\nSimon Sinek is an author and unshakable optimist whose TED Talk on Start With Why is among the most viewed of all time, also known for Leaders Eat Last and The Infinite Game. David Mead is a speaker and consultant who has worked with companies worldwide to help them find and communicate their purpose. Peter Docker is a former Royal Air Force officer turned leadership consultant, known for helping organisations translate values into action. Together the trio bring complementary experience in leadership, communication and culture to this guide.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love This Book\u003c\/strong\u003e\u003cbr\u003e\nIf Start With Why left you inspired but unsure where to start, this workbook hands you the tools. 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In Hooked, Nir Eyal reveals the psychology behind the world's most engaging apps and services. Introducing his groundbreaking Hook Model - Trigger, Action, Variable Reward, Investment - Eyal shows how companies like Twitter, Instagram, Pinterest and the Bible App quietly build lasting user habits. Packed with behavioural science, real-world case studies and practical frameworks, this hardback is essential reading for anyone who designs, markets or simply wants to understand the products that hook us.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book:\u003c\/strong\u003e\u003cbr\u003e\nHooked is Nir Eyal's practical playbook for creating habit-forming products, distilled from years of research and consulting in Silicon Valley. At its heart is the four-step Hook Model: triggers that cue a user to act, the simple actions they take, the variable rewards that keep them curious, and the small investments that make future engagement more likely. Rather than abstract theory, this is the how-to guide Eyal wishes had existed when he was a start-up founder. He weaves rigorous behavioural science with vivid examples - from the iPhone's notification badges to Twitter's endless scroll - showing exactly how habit-forming technology is engineered. The tone is calm, methodical and refreshingly free of jargon, making complex psychology accessible to product managers, designers, marketers, founders and curious general readers alike. Each chapter offers actionable frameworks and questions you can apply directly to your own product or business, without needing a team of data scientists. Crucially, the book also addresses the ethics of habit-forming design, helping readers build products that respect users' time and wellbeing. 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