{"title":"Vermilion","description":null,"products":[{"product_id":"the-chimp-paradox-by-professor-steve-peters-paperback","title":"The Chimp Paradox by Professor Steve Peters - Non Fiction - Paperback","description":"\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e BRAND NEW\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780091935580\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Vermilion\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003cbr\u003eThe Chimp Paradox is Professor Steve Peters' million-copy bestselling mind management model, designed to help readers understand the emotional \"chimp\" within their own mind and take control of it. Trusted by Olympic champions, elite footballers and business leaders alike, this practical, science-backed guide breaks down complex psychology into a simple, usable framework. Whether you're battling anxiety, self-doubt or poor decision-making, this book offers a clear path to greater confidence, resilience and success in every area of your life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book\u003c\/strong\u003e\u003cbr\u003eDo you ever feel like your emotions are working against you? In The Chimp Paradox, Professor Steve Peters explains that inside every human mind lives an emotional \"chimp\" - an impulsive, instinct-driven part of the brain that often hijacks rational thought. Drawing on decades of experience as a psychiatrist working with world-class athletes and everyday people alike, Peters presents his Chimp Mind Management Model: a straightforward, scientifically grounded framework that helps you recognise the difference between your emotional chimp, your rational human self, and your habitual computer programming. Once you understand how these three parts of the mind interact, you can begin to manage your thoughts and behaviours rather than being controlled by them. The book is structured to walk readers step by step through identifying unhelpful thought patterns, managing anxiety and stress, building genuine self-confidence, and making calmer, clearer decisions under pressure. Real-world examples and exercises make the concepts easy to apply immediately, whether in a high-stakes sporting career, a demanding job, or simply everyday family life. Peters' model has been credited by Olympic gold medallists and Premier League footballers as transformative to their careers, but its real power lies in how universally applicable it is - anyone struggling with self-sabotage, procrastination, or emotional overwhelm will find practical, actionable tools within these pages.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand the psychological \"chimp\" that drives impulsive thoughts and emotions\u003c\/li\u003e\n\u003cli\u003eLearn a scientifically-based model used by Olympic and Premier League athletes\u003c\/li\u003e\n\u003cli\u003ePractical exercises to reduce anxiety and build lasting self-confidence\u003c\/li\u003e\n\u003cli\u003eImprove decision-making under pressure in work, sport and relationships\u003c\/li\u003e\n\u003cli\u003eAccessible, jargon-free explanations of complex psychiatric concepts\u003c\/li\u003e\n\u003cli\u003eA million-copy UK bestseller trusted by readers worldwide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003cbr\u003eProfessor Steve Peters is a medical doctor specialising in mental health and the workings of the human mind. His career spans senior NHS psychiatry roles, forensic psychiatry at Rampton, and academic positions including Senior Clinical Lecturer at Sheffield University. He has consulted for over 20 Olympic and national sporting teams, including British Cycling, England Football and England Rugby, and has been publicly praised by athletes such as Sir Chris Hoy, Steven Gerrard and Victoria Pendleton for his transformative impact on their careers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love The Chimp Paradox\u003c\/strong\u003e\u003cbr\u003eA genuinely life-changing read that turns complex psychiatry into simple, everyday tools. 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Structured around a clear, actionable plan, it includes a two-week detox phase followed by a four-week weight-loss protocol, alongside lists of \"fat-fighting\" foods and supporting recipes readers can build into daily life. Li translates complex nutritional science into accessible, motivating language, using patient stories and research findings to explain why the plan works. The MediterAsian framework combines olive oil, vegetables, and legumes from Mediterranean cooking with fermented foods, green tea, and nutrient-dense vegetables common in Asian cuisines, maximising flavour rather than restriction. 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