{"product_id":"build-your-sales-tribe-steve-schrier-paperback","title":"Build Your Sales Tribe: Sales in the Information Age by Steve Schrier - Non Fiction - Paperback","description":"\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e\nCondition: BRAND NEW\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nISBN: 9781783528783\u003cbr\u003e\nPublisher: Unbound\u003cbr\u003e\nAge Range: Adult \/ Professional Reader\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003cbr\u003e\nBuild Your Sales Tribe: Sales in the Information Age is a sharp, practical guide for anyone leading or building a modern sales function. Written by seasoned commercial leader Steve Schrier, it tackles the seismic shift reshaping sales today: smaller markets, bigger data, instant communication and empowered buyers. Rather than offering generic tips, Schrier lays out a repeatable, value-driven commercial approach designed to help ambitious founders and sales leaders scale with confidence in a world where old-style generalist selling no longer cuts it.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout the Book\u003c\/strong\u003e\u003cbr\u003e\nSteve Schrier argues that no business can scale sustainably without a solid, repeatable commercial approach. Build Your Sales Tribe is built around this core idea, walking readers through why traditional \"generalist\" salespeople — the kind long relied on by business-to-consumer (B2C) and simpler business-to-business (B2B) organisations — are increasingly redundant in the Information Age. As buyers become more informed, more connected and more empowered, businesses need a fundamentally different approach: one that creates genuine value for both buyer and seller, not just a transaction. Drawing on more than twenty-five years of multinational commercial experience across the technology sector — including senior roles spanning the UK and San Francisco's Bay Area — Schrier distills hard-won lessons from multiple start-up-to-exit journeys into a practical playbook. The book covers how to structure a sales function for complex, high-value sales, how to use data and metrics without losing sight of relationships, and how to build and lead a \"sales tribe\" capable of adapting as markets and buyer behaviour evolve. It's a book for founders, sales leaders and operators who want a commercial engine built for today's information-rich, digitally empowered marketplace rather than yesterday's playbook.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eWritten by a commercial leader with 25+ years of multinational sales experience\u003c\/li\u003e\n\u003cli\u003ePractical framework for scaling complex B2B and B2B sales operations\u003c\/li\u003e\n\u003cli\u003eAddresses how data, technology and empowered buyers are reshaping sales roles\u003c\/li\u003e\n\u003cli\u003eIdeal for founders, sales leaders and business owners preparing to scale\u003c\/li\u003e\n\u003cli\u003eReal-world insight from multiple start-up-to-exit commercial journeys\u003c\/li\u003e\n\u003cli\u003eBrand new paperback copy, perfect for gifting or building a business library\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003cbr\u003e\nSteve Schrier has spent more than twenty-five years in multinational commercial roles within the technology sector, working across the UK and San Francisco's Bay Area. He has guided businesses through multiple start-up-to-exit journeys, focusing on high-growth strategies built on proven commercial engagement techniques. Build Your Sales Tribe distills this extensive real-world experience into an accessible, actionable guide, reflecting Schrier's ongoing focus on helping organisations build sales functions fit for the modern, data-driven, buyer-empowered marketplace.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love This Book\u003c\/strong\u003e\u003cbr\u003e\nDirect, experience-led and refreshingly practical, this is a sales book built for the realities of modern selling. If you're scaling a business or leading a sales team through change, Schrier's approach offers clarity, structure and genuinely actionable ideas.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePlease Note: Cover may vary slightly from image shown; this is the UK edition with the ISBN listed above.\u003c\/em\u003e\u003c\/p\u003e","brand":"Steve Schrier","offers":[{"title":"Default Title","offer_id":56226604122494,"sku":"SNG18545","price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/4549\/8093\/files\/build-your-sales-tribe-steve-schrier-paperback.webp?v=1784369578","url":"https:\/\/www.letsbuybooks.com\/products\/build-your-sales-tribe-steve-schrier-paperback","provider":"Lets Buy Books","version":"1.0","type":"link"}