{"product_id":"eric-ries-collection-2-books-set-startup-way-the-lean-startup","title":"Eric Ries Collection 2 Books Set (Startup Way, The Lean Startup)","description":"\u003cp\u003e\u003cstrong\u003eTitle in the Set:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Startup Way\u003cbr\u003eThe Lean Startup\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e BRAND NEW\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789123798049\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Startup Way:\u003c\/strong\u003e\u003cbr\u003eConcepts like minimal viable product, A\/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Lean Startup:\u003c\/strong\u003e\u003cbr\u003eThe Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.\u003cbr\u003eEssential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.\u003cbr\u003eWith over a million copies sold across the globe, now is your time to think Lean.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003cbr\u003eEric Ries (born September 22, 1978) is an American entrepreneur, blogger, and author of The Lean Startup, a book on the lean startup movement. He is also the author of The Startup Way, a book on modern entrepreneurial management. While an undergraduate at Yale University, Ries co-founded Catalyst Recruiting, an online forum for university students to network with potential employers.\u003c\/p\u003e","brand":"Eric Ries","offers":[{"title":"Default Title","offer_id":57821063381374,"sku":"PLD7887","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/4549\/8093\/files\/61zq1w1bmML._SL1000.jpg?v=1786178699","url":"https:\/\/www.letsbuybooks.com\/products\/eric-ries-collection-2-books-set-startup-way-the-lean-startup","provider":"Lets Buy Books","version":"1.0","type":"link"}