{"product_id":"how-i-built-this-guy-raz-paperback-business-non-fiction","title":"How I Built This: The Unexpected Paths to Success by Guy Raz - Business Non Fiction - Paperback","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e BRAND NEW\u003cbr\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780358645580\u003cbr\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Harvest\u003cbr\u003e\n\u003cstrong\u003eAge Range:\u003c\/strong\u003e Adult\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOverview:\u003c\/strong\u003e\u003cbr\u003e\nHow I Built This by Guy Raz collects the most compelling stories from his hit NPR podcast of the same name, revealing how ordinary people turned simple ideas into iconic companies. From Airbnb to Spanx, Raz uncovers the grit, luck, and creativity behind entrepreneurial success. A New York Times bestseller and Wall Street Journal #1 best-selling business book, it's an essential, motivating read for founders, side-hustlers, and anyone curious about what it really takes to build something from nothing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book:\u003c\/strong\u003e\u003cbr\u003e\nBased on interviews with more than two hundred founders, How I Built This distils years of conversations into a single, richly detailed narrative packed with practical wisdom and unforgettable stories. Guy Raz traces the improbable beginnings of household-name businesses: a soccer player turning spare wool into a sneaker empire, a monk-turned-entrepreneur building a meditation app used by millions, and a sandwich cart vendor whose snacks became a supermarket staple. Rather than glossing over the hard parts, Raz leans into the doubt, financial strain, and near-failures that almost derailed these ventures, giving readers an honest picture of what building a business actually looks like. Chapters are organised around the key challenges every founder faces — sparking an idea, finding funding, assembling a team, weathering competition, and scaling sustainably — making the book as useful as it is inspiring. Raz's warm, conversational tone (honed over hundreds of hours of podcast interviews) keeps the pace brisk and the insights memorable, while his journalistic rigour ensures the stories are grounded in fact rather than glossy mythology. Whether you're plotting your first venture or simply enjoy a great underdog story, this book offers both entertainment and genuine entrepreneurial education.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDraws on interviews with 200+ world-renowned founders from the acclaimed NPR podcast.\u003c\/li\u003e\n\u003cli\u003eA New York Times bestseller and Wall Street Journal #1 best-selling business book.\u003c\/li\u003e\n\u003cli\u003ePractical, chapter-by-chapter guidance on funding, team-building, and overcoming competition.\u003c\/li\u003e\n\u003cli\u003eHonest, human stories that balance inspiration with realistic advice.\u003c\/li\u003e\n\u003cli\u003eAn ideal gift for aspiring entrepreneurs, graduates, and business enthusiasts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003cbr\u003e\nGuy Raz is an award-winning journalist, author, and podcast host best known for creating and hosting How I Built This and TED Radio Hour, two of the most popular podcasts in the world. Over more than two decades in broadcast journalism, Raz has built a reputation for thoughtful, engaging storytelling that connects listeners with the people and ideas shaping business and culture. His podcasts have been downloaded hundreds of millions of times, and his warm, curious interviewing style has made him one of the most trusted voices in entrepreneurship media today.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love This Book:\u003c\/strong\u003e\u003cbr\u003e\nPacked with honest, inspiring stories from the founders of household-name brands, this book turns hard-won business lessons into an unputdownable read — perfect for anyone dreaming of building something of their own.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease Note: Book is supplied with UK ISBN \/ UK edition cover as shown.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Guy Raz","offers":[{"title":"Default Title","offer_id":56575618384254,"sku":"SNG17256","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/4549\/8093\/files\/how-i-built-this-guy-raz-paperback.jpg?v=1784413168","url":"https:\/\/www.letsbuybooks.com\/products\/how-i-built-this-guy-raz-paperback-business-non-fiction","provider":"Lets Buy Books","version":"1.0","type":"link"}