{"product_id":"its-mine-rod-campbell-pop-up-jungle-board-book-ages-0-3","title":"It's Mine!: A Pop-Up Jungle Book From the Creator of Dear Zoo by Rod Campbell - Ages 0-3 - Board Book","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e BRAND NEW\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Board Book\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781035036356\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Macmillan Children's Books\u003cbr\u003e\u003cstrong\u003eAge Range:\u003c\/strong\u003e Ages 0-3\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOverview:\u003c\/strong\u003e\u003cbr\u003eIt's Mine! is a hide-and-seek jungle adventure from Rod Campbell, creator of the much-loved Dear Zoo. Toddlers turn each sturdy board page to spot favourite animals like tigers, elephants and giraffes hiding in the undergrowth, building anticipation towards a fun pop-up surprise ending. With bold, bright illustrations and a simple, repeated pattern, it's an ideal first storytime book that has delighted families for over thirty years and remains a firm nursery bookshelf favourite.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book:\u003c\/strong\u003e\u003cbr\u003eSet deep in a colourful jungle, It's Mine! invites little ones on a playful search-and-find mission. On every spread a curious young reader is asked to guess which creature is hiding behind the leaves, and with a flip of the sturdy card page, a beautifully illustrated animal is revealed. The gentle, rhythmic text keeps toddlers engaged and encourages them to predict, point and name each character, building steadily towards a genuinely satisfying pop-up surprise on the final page that reliably produces giggles and delighted gasps during shared reading time. The illustration style is warm, uncluttered and instantly recognisable to fans of Dear Zoo, using clean shapes and cheerful colours that are easy for very young eyes to process. Made from thick, durable board, the book survives determined little hands and repeated page-turning, becoming a genuinely long-lasting bookshelf addition. Beyond entertainment, it supports early developmental milestones: naming animals builds vocabulary, predicting what's hidden nurtures memory skills, and manipulating the pop-up mechanism strengthens fine motor coordination. Sized perfectly for small hands to hold independently, it rewards repeat readings as children grow more confident predicting each hidden animal, making it a wonderful choice for bedtime routines or nursery reading corners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInteractive hide-and-seek format with a genuine pop-up surprise that keeps toddlers engaged.\u003c\/li\u003e\n\u003cli\u003eFrom Rod Campbell, the creator of the bestselling classic Dear Zoo.\u003c\/li\u003e\n\u003cli\u003eSturdy board book pages designed to withstand enthusiastic little hands.\u003c\/li\u003e\n\u003cli\u003eBuilds early vocabulary, animal recognition and prediction skills.\u003c\/li\u003e\n\u003cli\u003eCompact, rounded-corner size perfect for independent toddler handling.\u003c\/li\u003e\n\u003cli\u003eA lovely gift for new parents, first birthdays or nursery reading corners.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003cbr\u003eRod Campbell has been writing and illustrating children's books for over forty years and is best known as the creator of the bestselling lift-the-flap classic Dear Zoo, which has sold millions of copies worldwide. He specialises in simple, interactive novelty formats that combine playful discovery with warm, accessible illustration, making his books firm favourites for the very youngest readers. His other titles include Oh Dear! and Noisy Farm, sharing the same gentle humour and hands-on appeal that have made his work a staple of early years reading for generations of families.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love This Book:\u003c\/strong\u003e\u003cbr\u003eIt's Mine! captures everything that makes toddler storytime magical: bright animals, a fun guessing game and a genuinely delightful pop-up ending. Sturdy, portable and endlessly re-readable, it's the perfect first jungle adventure for little explorers.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease Note: Cover design may vary slightly; this listing is for the current UK edition with ISBN 9781035036356 as shown.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rod Campbell","offers":[{"title":"Default Title","offer_id":56740460921214,"sku":"SNG21796","price":5.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/4549\/8093\/files\/its-mine-rod-campbell-pop-up-jungle-board-book-cover.webp?v=1784426957","url":"https:\/\/www.letsbuybooks.com\/products\/its-mine-rod-campbell-pop-up-jungle-board-book-ages-0-3","provider":"Lets Buy Books","version":"1.0","type":"link"}