{"product_id":"to-sell-is-human-daniel-h-pink-non-fiction-paperback","title":"To Sell Is Human by Daniel H. Pink - Non Fiction - Paperback","description":"\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cbr\u003eCondition: BRAND NEW\u003cbr\u003eFormat: Paperback\u003cbr\u003eISBN: 9781786891716\u003cbr\u003ePublisher: Canongate Books\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003cbr\u003eTo Sell Is Human is Daniel H. Pink's New York Times No.1 bestselling exploration of persuasion in modern life. Drawing on social science and behavioural research, Pink argues that we are all in sales now, whether pitching an idea at work, persuading a partner, or negotiating with our own children. This sharp, engaging paperback blends storytelling with practical, research-backed tools, making it essential reading for anyone who wants to understand how influence really works today.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout the Book\u003c\/strong\u003e\u003cbr\u003eDaniel Pink opens with a bold claim: one in nine workers in the traditional sense sells for a living, but the rest of us spend huge portions of our day in what he calls \"non-sales selling\" — persuading, convincing and influencing others without a price tag attached. \u003cbr\u003e\u003cbr\u003eParents sell their kids on going to bed, spouses sell each other on chores, employees sell bosses on raises, and almost everyone now sells themselves online through social media and dating profiles. Pink examines how the internet has levelled the playing field between buyers and sellers, shifting the skills that matter from classic salesmanship to something more human: attunement, buoyancy and clarity. \u003cbr\u003e\u003cbr\u003eThe book moves from theory to practice, offering six successor traits to the old \"always be closing\" mentality, three rules for understanding another person's perspective, and five frames for making a message land. Along the way, Pink shares vivid case studies and clever exercises drawn from cutting-edge behavioural science, translating complex research into simple, usable advice. It's a book that reframes selling not as manipulation, but as a genuinely human act of problem-solving and connection, relevant to anyone navigating work, relationships or everyday negotiation.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eBacked by rigorous behavioural science and real-world research\u003c\/li\u003e\n\u003cli\u003ePacked with practical exercises and pitch techniques you can use immediately\u003c\/li\u003e\n\u003cli\u003eWritten in Pink's clear, engaging, jargon-free style\u003c\/li\u003e\n\u003cli\u003eRelevant far beyond traditional sales roles — for parents, employees and freelancers alike\u003c\/li\u003e\n\u003cli\u003eFrom a #1 New York Times bestselling author with global appeal\u003c\/li\u003e\n\u003cli\u003eGreat gift for anyone in business, leadership or self-development\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003cbr\u003eDaniel H. Pink is the #1 New York Times bestselling author of seven books, including his latest, The Power of Regret: How Looking Backward Moves Us Forward. His books have sold millions of copies around the world, been translated into forty-two languages, and have won multiple awards. He lives with his family in Washington, DC.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love This Book\u003c\/strong\u003e\u003cbr\u003eWhether you're in sales, management, or simply want to communicate more persuasively, this brilliantly researched paperback delivers practical insight with genuine wit, making it a standout addition to any business or self-improvement shelf.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePlease Note: Cover shown is the UK edition; ISBN and format are as listed above.\u003c\/em\u003e\u003c\/p\u003e","brand":"Daniel H. Pink","offers":[{"title":"Default Title","offer_id":43278728298733,"sku":"SNG2430","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/4549\/8093\/products\/to-sell-is-human-daniel-h-pink-paperback.jpg?v=1784324442","url":"https:\/\/www.letsbuybooks.com\/products\/to-sell-is-human-daniel-h-pink-non-fiction-paperback","provider":"Lets Buy Books","version":"1.0","type":"link"}