{"product_id":"twelve-and-a-half-gary-vaynerchuk-business-paperback","title":"Twelve and a Half: Leveraging the Emotional Ingredients by Gary Vaynerchuk - Non Fiction - Paperback","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cbr\u003e\nCondition: BRAND NEW\u003cbr\u003e\nFormat: Paperback\u003cbr\u003e\nISBN: 9780063143791\u003cbr\u003e\nPublisher: Harper Business\u003cbr\u003e\nAge Range: Adult\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOverview:\u003c\/strong\u003e\u003cbr\u003e\nTwelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success is Gary Vaynerchuk's practical case for emotional intelligence in modern business. Rather than treating empathy, curiosity, and self-awareness as \"soft\" extras, Vaynerchuk frames them as measurable levers for growth, retention, and leadership impact. Written in his trademark candid style, the book breaks down twelve core traits (plus one extra) that shape decision-making and culture, giving readers a hands-on framework to identify their own strengths, spot blind spots, and apply the right emotional ingredient to the right business situation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book:\u003c\/strong\u003e\u003cbr\u003e\nIn his sixth business book, Gary Vaynerchuk unpacks the twelve and a half emotional ingredients he believes are essential to sustainable success: gratitude, self-awareness, accountability, optimism, empathy, kindness, tenacity, curiosity, patience, conviction, humility, ambition, and kind candor. Rather than treating these as abstract virtues, Vaynerchuk shows how each trait can be dialled up or down depending on context, using real business scenarios drawn from his years in media and advising entrepreneurs. The book challenges the assumption that emotional intelligence is a \"nice to have\" in data-driven organisations, arguing instead that soft skills are a genuine competitive advantage. Each chapter focuses on a single ingredient, explaining what it looks like in practice, why it matters, and how to strengthen it even if it doesn't come naturally. Vaynerchuk draws on personal stories, including missteps, to make the ideas concrete rather than theoretical, in a fast-moving, conversational read suited to leaders, managers, and founders alike. It's designed to be revisited chapter by chapter, making it as much a working reference as a cover-to-cover read for anyone building a stronger, more emotionally intelligent workplace.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWritten by Gary Vaynerchuk, USA Today bestselling entrepreneur and business leader.\u003c\/li\u003e\n\u003cli\u003eBreaks emotional intelligence into twelve practical, applicable \"ingredients\".\u003c\/li\u003e\n\u003cli\u003eUses real business scenarios to show when and how to apply each trait.\u003c\/li\u003e\n\u003cli\u003eIdeal for managers, founders, and professionals building stronger teams.\u003c\/li\u003e\n\u003cli\u003eCompact paperback format, easy to read cover-to-cover or dip into by chapter.\u003c\/li\u003e\n\u003cli\u003eMakes a thoughtful gift for graduates, new managers, or aspiring entrepreneurs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003cbr\u003e\nGary Vaynerchuk, widely known as GaryVee, is a serial entrepreneur, investor, and media executive. He is chairman of VaynerX and CEO of VaynerMedia, leading a global team across marketing, content, and commerce. Vaynerchuk built his reputation growing his family's wine business online before becoming a prominent voice on entrepreneurship, digital media, and modern leadership. He is the author of several New York Times and USA Today bestselling business books and is a frequent keynote speaker, podcast host, and early-stage investor, bringing decades of hands-on experience to his writing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love This Book:\u003c\/strong\u003e\u003cbr\u003e\nStraight-talking and refreshingly practical, this book turns emotional intelligence into a usable business toolkit rather than abstract theory. It's a quick, motivating read for anyone ready to lead with more empathy and impact.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease Note: Book cover, ISBN, and edition may vary slightly from the image shown as this is the current UK edition in stock.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Gary Vaynerchuk","offers":[{"title":"Default Title","offer_id":57050310017406,"sku":"SNG14094","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/4549\/8093\/files\/twelve-and-a-half-gary-vaynerchuk-paperback-cover.jpg?v=1784435811","url":"https:\/\/www.letsbuybooks.com\/products\/twelve-and-a-half-gary-vaynerchuk-business-paperback","provider":"Lets Buy Books","version":"1.0","type":"link"}