Blue Ocean Shift, Make Brilliant Work 2 Books Collection Set

Condition:BRANDNEW
Format   :PaperBack
 
Description:

Blue Ocean Shift:
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.

Make Brilliant Work:
You don’t have to be brilliant to produce brilliant work. Many of the characters you will meet in this book failed at school, lacked natural talent, were not especially gifted or were repeatedly sacked. But their methods produced brilliant work – and they will work for you, too. Make Brilliant Work is the essential book from Rod Judkins, author of the international bestseller The Art of Creative Thinking.