Blue Ocean Shift, The Magnetic Personality 2 Books Collection Set

Titles in this Set: Blue Ocean Shift; The Magnetic Personality. This BRAND NEW paperback collection brings together two complementary guides for curious minds: a business strategy classic and a powerful personal-development primer. Perfect for professionals building growth-minded teams, parents and teachers seeking practical communication tools, or any book lover who enjoys a thoughtful, actionable read. This gift set blends market-shaping insight with magnetic people skills, making it a standout book collection for your home library or classroom shelf.

Blue Ocean Shift

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining insights from human psychology with practical, market-creating tools and real-world guidance, this paperback edition delivers the definitive guide to shifting yourself, your team, or your organization to new heights of confidence, market creation, and growth. It also emphasizes the value of non-disruptive creation as a key path to breakthrough results.

• Learn strategies to transition from crowded markets to uncontested spaces
• Blend psychological insights with practical, actionable tools
• Step-by-step guidance for individuals and teams
• Excellent for leaders, managers, and strategy-minded readers

Format: Paperback
ISBN: 9787190245251

The Magnetic Personality

Why do some people just draw you in? It’s not luck—it’s a learnable skill. The Magnetic Personality is your step-by-step guide to mastering it. Whether you struggle with awkward silences, want to be more persuasive in meetings, or simply wish to leave a lasting impression, this book reveals the habits and techniques of naturally magnetic people—and how you can apply them, too. It offers proven strategies to help you build real, lasting connections in everyday conversations, at work, and beyond.

• Develop habits that enhance presence and influence
• Improve communication in meetings and social settings
• Discover techniques to leave a positive, lasting impression
• Practical guidance for everyday interactions and professional growth

Format: Paperback

With this two-book collection, you get a versatile book collection that supports both professional development and personal growth. The Blue Ocean Shift title provides a framework for growth strategy, while The Magnetic Personality offers actionable social excellence—making it a thoughtful gift set for graduates, colleagues, teachers, and curious readers alike. Trusted by professionals and educators, this collection reflects years of experience from the authors behind Blue Ocean Shift and other respected works in business strategy.

Whether you’re hunting for a meaningful gift set or enriching your own shelves, this paperback edition collection is designed to be a timeless keepsake. It’s ideal for classroom discussions, bedtime reading with older children, or weekend learning sessions at home—helping you envision new possibilities and cultivate connections that matter.