Hooked: How to Build Habit-Forming Products Nir Eyal Book

Titles in This Set:
Hooked: How to Build Habit-Forming Products Nir Eyal Book

Condition: BRAND NEW
Format: Hardback
ISBN: 9780241184837

Overview:
Discover how successful products captivate users and become part of daily life. Hooked reveals Nir Eyal’s Hook Model—a four-step cycle that turns casual users into repeat customers. Written for product managers, designers, marketers, and founders, this international bestseller shows how triggers, actions, rewards, and investments weave user behavior into habit. Filled with practical frameworks and real-world case studies—from the iPhone to Twitter, Instagram, and Google—Hooked offers clear, actionable guidance to build products people keep coming back to, again and again, in this essential guide today.

About the Books:
For Hooked, Nir Eyal distills psychology and design into a practical playbook for creating compelling, habit-forming products. The book walks readers through the Hook Model: triggers that cue action, the simple yet powerful actions users take, the variable rewards that keep them curious, and the investments that increase future engagement. Eyal weaves rigorous research with vivid anecdotes—from early web startups to modern mobile ecosystems—showing how apps, devices, and services tap into routine behavior. The tone is calm, methodical, and encouraging, making complex behavioral psychology accessible to product teams, founders, and marketers. Each chapter offers actionable steps, checklists, and code-free frameworks you can implement without an army of data scientists. Readers come away with a toolkit for designing experiences that feel almost effortless—yet are ethically grounded and mindful of user well-being. If you’re building a product aimed at habitual use, this book helps you balance persuasive design with responsible, customer-centric practices. Whether you’re refreshing a legacy app or launching a new platform, Hooked provides a clear path to cultivate lasting user engagement and sustainable growth. Its approachable voice invites experimentation, testing ideas safely while measuring impact over time for your product.

Key Benefits:

• Proven Hook Model framework that drives durable user engagement.
• Practical, code-free insights for product teams, startups, and marketers.
• Rich real-world case studies from tech giants and rising platforms.
• Ethical design guidance that balances growth with user well-being.

About the Author:
Nir Eyal is a writer, lecturer, and investor who studies the intersection of psychology, technology, and business. He is the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable, which explore how habits shape our digital lives and how to design with intention. A former professor of behavioral design, Eyal has spoken at major conferences and advised startups and Fortune 500 teams on product strategy, privacy, and user engagement. With a focus on ethical, user-centered design, he helps organizations create products that respect attention while delivering real value.

Why You’ll Love This Book:
Whether you’re launching a new app, refining an existing product, or studying consumer behavior, Hooked offers practical tools and a compelling framework you can apply immediately. This insightful guide helps teams design for lasting engagement while staying mindful of users’ well-being. A must-have for product managers, designers, and founders seeking sustainable growth.