22 Immutable Laws Of Branding And Marketing Positioning Battle For Your Mind 3 Book Set By Al Ries Laura Ries Jack Trout

Discover a must-have boxed set for marketers, business students, and brand builders: The 22 Immutable Laws Of Branding, The 22 Immutable Laws Of Marketing & Positioning The Battle for Your Mind By Al Ries, Laura Ries, Jack Trout 3 Books Collection Set. This paperback collection gathers three foundational works from some of the world's most influential marketing strategists—perfect for parents helping teens study business, teachers building a marketing syllabus, or gift buyers seeking a smart, practical present.

Titles in this Set: The 22 Immutable Laws Of Branding, The 22 Immutable Laws Of Marketing, Positioning The Battle for Your Mind
Condition: BRAND NEW
Format: Paperback
ISBN: 9789124314361

What’s inside each book

The 22 Immutable Laws Of Branding — Al Ries and Laura Ries condense the complexities of branding into twenty-two clear, memorable laws. Learn principles such as The Law of Contraction (a brand gains strength by narrowing focus), The Law of the Word (own a word in the consumer’s mind), and The Law of Fellowship (building a category sometimes means welcoming other brands). These short, vignette-style chapters make branding lessons easy to apply to real business challenges.

The 22 Immutable Laws Of Marketing — Written by Al Ries and Jack Trout, this classic compiles 22 core rules that govern successful marketing. Drawing on more than 40 years of combined expertise, the authors mix historical insight with forward-looking strategy, offering practical tactics and cautionary tales to help you navigate the international marketplace and sharpen your marketing decisions.

Positioning The Battle for Your Mind — The seminal book that launched the positioning concept. Ries and Trout explain how to create a distinct position in a customer’s mind that leverages your strengths and exploits competitors’ weaknesses. With witty, fast-paced prose, they show how to establish industry leadership and how names and messages can win lasting space in the market’s collective consciousness.

Why this book collection stands out

• Trusted authors: From Al Ries—the father of positioning—and collaborators known for shaping modern marketing thinking.
• Practical frameworks: Clear laws and steps you can apply immediately to branding and marketing initiatives.
• Easy-to-read paperback editions: Portable formats ideal for study, commuting, or classroom use.
• Comprehensive learning set: Combines branding, marketing, and positioning in one curated box—perfect for beginners and seasoned pros alike.

Whether you’re assembling a classroom reading list, gifting an aspiring entrepreneur, or building a personal reference shelf, this 3-book collection is a timeless resource. With authoritative guidance from bestselling and industry-defining authors, it’s both a practical toolkit and an intellectual gift—ideal for bedtime reading sessions that spark big ideas, desk-side strategy refreshers, or core texts in a marketing course. Add this essential marketing book collection to your library and start shaping clearer, stronger brands today.