Dan Ariely 2 Books Collection Set (Honest Truth About Dishonesty, Predictably Irrational)

Titles in This Set :

The (Honest) Truth About Dishonesty
Predictably Irrational

Condition : BRAND NEW
Format     :  Paperback   
ISBN         :  9789124090364

The (Honest) Truth About Dishonesty
Fascinating and provocative, Ariely's The Truth About Dishonesty is an insightful and brilliantly researched take on cheating, deception and willpower. Internationally bestselling author Ariely pulls no punches when it comes to home truths. Previous titles Predictably Irrational and The Upside Of Irrationality have becomes classics in their field, revealing unexpected and astonishing traits that run through modern humankind. Now acclaimed behavioural economist Dan Ariely delves deeper into the dark and murky recesses of contemporary psychology, daring to ask the big questions: What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves 'wishfully blind' to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we 'catch' the cheating bug from other bad apples? If you've ever wondered how a whole company can turn a blind eye to evident misdemeanours within their ranks, whether people are born dishonest and whether you can really be successful by being totally, brutally honest, then Dan has the answers, and many more.

Predictably Irrational
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

About The Author :
Officially, I am the James B. Duke Professor of Psychology & Behavioral Economics at Duke University. 
I founded the Center for Advanced Hindsight, wrote a few books, took part in a few media project and startups. 
I co-created of the film documentary (Dis)Honesty: The Truth About Lies, and I wrote three-time New York Times bestsellers: Predictably Irrational, The Upside of irrationality, and The Honest Truth About Dishonesty. I also wrote a few books that did not make it to the New York Times bestsellers list: Irrationally Yours, Payoff, Amazing Decisions and Dollars and Sense. 
My new book, MISBELIEF: WHAT MAKES RATIONAL PEOPLE BELIEVE IRRATIONAL THINGS began with my own experience being the target of conspiracy theories, but quickly became about a phenomenon that affects all of us. I will use the term misbelief to describe the phenomenon we’re exploring. Misbelief is a distorted lens through which people begin to view the world, reason about the world, and then describe the world to others.