Making Numbers Count: The Art and Science of Communicating Numbers Chip Heath Book

Making Numbers Count: The art and science of communicating numbers (Title in this Set) is a practical, approachable paperback for anyone who wants to make sense of the figures that shape decisions — from parents and teachers to business leaders and curious readers. Ideal for math-lovers and math-haters alike, this BRAND NEW, paperback edition breaks down complex statistics and shows how to turn dry numerics into meaningful stories that inform and persuade.

Product details: Condition: BRAND NEW · Format: Paperback · ISBN: 9781787634220

Chip Heath (with contributions by Karla Starr) draws on years of research into how ideas stick to outline six practical principles that help anyone communicate numbers with clarity, context and impact. The authors explain why our brains struggle with quantities — historically many languages had words only up to five — and offer tools to bridge the gap between raw data and human understanding. Whether tackling global issues like climate change, making better business decisions, or explaining everyday risks, this book shows how to make data resonate.

Inside you’ll find clear guidance on techniques such as simplicity, concreteness, and familiarity that transform abstract statistics into relatable, actionable insights. Heath and Starr combine storytelling, real-world examples and evidence-based tactics so you can make numbers feel alive and relevant.

• Learn six core principles for translating numbers into memorable messages.
• Practical examples that apply to classrooms, boardrooms, and everyday conversations.
• Accessible for all — written for readers with varied math comfort levels.
• Evidence-based methods from an author with a strong track record in communicating ideas.
• Compact paperback edition makes it easy to reference and share.

Why trust this book? Chip Heath is a professor at Stanford Graduate School of Business and a bestselling author. His previous books with Dan Heath — including Made to Stick, Switch, and Decisive — have reached #1 bestseller lists, been translated into 30+ languages, and helped leaders across sectors communicate and implement powerful ideas. That experience gives Making Numbers Count both academic credibility and real-world usefulness.

Use cases: this book is perfect for teachers designing lessons that make statistics accessible, business professionals preparing data-driven presentations, parents and caregivers who want to explain health or safety risks, and students learning how to turn numbers into persuasive narratives. It also makes a thoughtful gift for a colleague, graduate, or anyone who wants to feel more confident interpreting the flood of numbers we face daily.

Clear, engaging and backed by research, Making Numbers Count is a practical toolkit for turning data into decisions. Add this paperback edition (ISBN 9781787634220) to your shelf and start translating numbers into meaningful stories — a timeless resource that helps you communicate with honesty, clarity and impact.