In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
About the Author :
Officially, I am the James B. Duke Professor of Psychology & Behavioral Economics at Duke University.
I founded the Center for Advanced Hindsight, wrote a few books, took part in a few media project and startups.
I co-created of the film documentary (Dis)Honesty: The Truth About Lies, and I wrote three-time New York Times bestsellers: Predictably Irrational, The Upside of irrationality, and The Honest Truth About Dishonesty. I also wrote a few books that did not make it to the New York Times bestsellers list: Irrationally Yours, Payoff, Amazing Decisions and Dollars and Sense.
My new book, MISBELIEF: WHAT MAKES RATIONAL PEOPLE BELIEVE IRRATIONAL THINGS began with my own experience being the target of conspiracy theories, but quickly became about a phenomenon that affects all of us. I will use the term misbelief to describe the phenomenon we’re exploring. Misbelief is a distorted lens through which people begin to view the world, reason about the world, and then describe the world to others.
I derive a lot of satisfaction from seeing my work take shape in the real life and I take part in a few companies / startups. Among them are: Lemonade, Shapa, Irrational Capital, BEWorks, Epilog, Timeful, and Irrational Labs.
I am also part of a team that is working on an NBC TV series that is loosely based on my life and will premiere on NBC in the fall of 2023. The show is called “The Irrational” and officially it is based on my first book, Predictably Irrational.
