Description:

Format : Paperback
ISBN-13 : 9781804090633

Same As Ever will arm you with a powerful new ability to think about risk and opportunity, and navigate the uncertainty of the future.
When planning for the future, we often ask something like, “What will the economy be doing this time next year?” Or we want to know, “What will be different ten years from now?”
But forecasting is hard. The important events that will shape the future are inherently unpredictable.
Instead, we should be asking a different question: What will be the same in the future as it is now?
Knowledge of the things that never change is more useful, and more important, than an uncertain prediction of an unknowable future.