The Founders Jimmy Soni Shoe Dog A Memoir Phil Knight 2 Book Set

Discover a powerful two-book collection ideal for entrepreneurs, business students, and readers who love origin stories: Founders by Jimmy Soni and Shoe Dog: A Memoir by the creator of NIKE, Phil Knight. This paperback edition brings together two intimate, behind-the-scenes narratives that explain how vision, grit, and stubborn creativity built some of the modern world’s most influential companies. Perfect as a gift set, classroom resource, or personal read, this boxed-style pairing gives both tactical lessons and human moments that inspire.

The Founders — In The Founders, award-winning author Jimmy Soni traces how a once-in-a-generation collaboration transformed a scrappy start-up into one of the most successful businesses of all time. Drawing on hundreds of interviews and thousands of pages of internal material, Soni examines the battles with fierce competition, internal strife, rampant online fraud, and the dot-com bust of the 2000s. The book explains how early decisions and the personality of the team planted seeds that still shape the internet today. This is an essential read for anyone studying tech history, startup strategy, or leadership in turbulent times.

Shoe Dog: A Memoir by the Creator of NIKE — Phil Knight’s candid memoir begins in 1962, when a 24-year-old entrepreneur borrowed $50 from his father and started importing affordable, high-quality athletic shoes from Japan. Selling out of the trunk of his Plymouth, Knight grossed $8,000 in year one and went on to build Nike into a global icon with annual sales exceeding $30 billion. Honest, humorous, and often raw, Shoe Dog reveals the human side of high growth: the near-misses, the sacrifices, the unlikely partnerships, and the stubborn faith that fuels success. It’s a must-read for fans of startup memoirs, bestselling author tales, and anyone curious about the story behind the swoosh.

• Titles in this Set: The Founders by Jimmy Soni; Shoe Dog: A Memoir
• Condition: BRAND NEW
• Format: Paperback
• ISBN: 9789124309350

This book collection offers clear benefits for a variety of readers and use cases:

• Insightful lessons on entrepreneurship, leadership, and perseverance — great for budding founders and business students.
• Engaging storytelling from a bestselling memoirist and an award-winning author — trusted by readers and reviewers alike.
• Perfect for shared reading in classrooms, book clubs, or corporate learning sessions about innovation and company culture.
• Compact paperback editions make this a convenient gift set or travel companion for busy readers.
• Historical context and primary-sourced research in The Founders combined with the personal voice and candid memories in Shoe Dog create a balanced picture of building enduring brands.

Whether you’re purchasing a gift set for a grad, assembling a resource pack for an entrepreneurship program, or adding to your collection of children’s series? (note: adult business titles are ideal for young adults and adult readers), these two books together are more than stories — they’re roadmaps. From award-winning reporting to the firsthand confessions of a legendary CEO, this pair is a timeless keepsake and practical guide that inspires action, reflection, and thoughtful conversation.