22 Immutable Laws Branding, Marketing & Positioning 3 Books Collection Set - Non Fiction - Paperback

Titles in This Set
The 22 Immutable Laws of Branding by Al Ries & Laura Ries
The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
Positioning: The Battle for Your Mind by Al Ries & Jack Trout

Details
Condition: Brand New
Format: Paperback
Publisher: Profile Books (The 22 Immutable Laws of Branding & The 22 Immutable Laws of Marketing); McGraw-Hill Education (Positioning: The Battle for Your Mind)
Age Range: Adult / General Readership

Overview
This three-book paperback set brings together three of the most influential marketing texts ever written. Authored by Al Ries alongside collaborators Jack Trout and Laura Ries, the collection distils decades of branding and marketing strategy into short, memorable "laws" and case studies. Ideal for business students, entrepreneurs, marketers, and anyone building a brand, it's a practical, portable reference library that has shaped how the modern business world thinks about positioning, branding, and market leadership.

About the Books
The 22 Immutable Laws of Branding — Al Ries and Laura Ries distil branding theory into twenty-two clear principles, illustrated with examples from brands such as Rolex, Volvo, and Starbucks. Chapters like The Law of Contraction and The Law of the Word show how narrowing focus and owning a single idea in the customer's mind builds category-dominating brands.

The 22 Immutable Laws of Marketing — Written with Jack Trout, this classic compendium draws on over forty years of combined marketing experience to lay out twenty-two rules governing success in the international marketplace, mixing historical case studies with forward-looking strategic advice.

Positioning: The Battle for Your Mind — The book that launched the "positioning" movement and revolutionised advertising thinking. Ries and Trout explain how to carve out a distinct position in a prospect's mind, defend market leadership, or find an unclaimed niche, using witty, fast-paced prose and real advertising case histories.

• Three foundational marketing texts in one convenient paperback set
• Written by globally recognised strategists Al Ries, Jack Trout, and Laura Ries
• Practical, bite-sized "laws" you can apply immediately to branding and marketing
• Covers branding, marketing strategy, and positioning — a complete strategic toolkit
• Ideal gift for business students, entrepreneurs, and marketing professionals
• Compact paperback formats, perfect for study, commuting, or desk reference

About the Authors
Al Ries was widely regarded as the father of modern positioning theory and co-authored twelve bestselling marketing books before his passing in 2022. Jack Trout, his long-time writing partner and president of Trout & Partners, was renowned for shaping marketing thought over several decades. Laura Ries, Al's daughter and business partner at Ries & Ries, co-authored The 22 Immutable Laws of Branding and continues to lead the firm's consulting work today.

Why You'll Love This Collection
Three landmark texts, one shelf-ready set. Whether studying for a business degree or sharpening your company's brand strategy, this trio delivers proven, timeless frameworks from the strategists who wrote the book on positioning.

Please Note: The individual books included in this listing will be dispatched as per the original UK ISBN and UK edition cover shown in the image.