Adam Alter 3 Book Set: Drunk Tank Pink, Anatomy of a Breakthrough, Irresistible - Non Fiction - Mixed Format

Titles in This Set:
Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave
Anatomy of a Breakthrough: How to Get Unstuck and Unlock Your Potential
Irresistible: Why You Are Addicted to Technology and How to Set Yourself Free

Condition: Brand New
Format: Mixed Format (Paperback & Hardback)
ISBN: 9789124297954
Publisher: Oneworld Publications / Heligo Books / Vintage
Age Range: Adult

Overview:
This three-book Adam Alter collection brings together Drunk Tank Pink, Anatomy of a Breakthrough, and Irresistible, three New York Times bestsellers from the NYU professor of marketing and psychology. Together they explore hidden forces shaping our thoughts, practical steps for breaking free of what holds us back, and technology's pull on our attention. It's a compelling introduction to popular psychology for curious adult readers.

About the Books:
Drunk Tank Pink begins with the true story of a shade of pink discovered to sap physical strength, a springboard into the subconscious cues that quietly steer our choices, from the letters in our name to the colour of a room. Anatomy of a Breakthrough tackles the problem of feeling stuck, introducing the "Friction Audit," a framework for identifying resistance across Head, Heart, and Habits, and mapping a clear route towards genuine breakthroughs. Irresistible completes the set by examining the tech industry's engineering of attention, from app design to social media feeds, offering grounded strategies for a healthier relationship with screens without demonising technology itself. Read individually or as a trio, these titles share Alter's hallmark style: accessible prose, memorable case studies, and a non-judgmental tone that invites reflection, not guilt.

Key Benefits:

• Three full-length titles from New York Times-bestselling author Adam Alter in one set.
• Covers three complementary themes: hidden behavioural cues, personal breakthroughs, and technology addiction.
• Accessible, research-backed writing suited to general adult readers as well as students.
• Includes the hardback edition of Anatomy of a Breakthrough alongside paperback editions of the other two titles.
• A thoughtful gift for anyone interested in self-improvement, habits, or decision-making.

About the Author:
Adam Alter is a Professor of Marketing and Psychology at New York University's Stern School of Business. He is the New York Times-bestselling author of Drunk Tank Pink, Irresistible, and Anatomy of a Breakthrough, and his writing has appeared in the New York Times, the New Yorker, the Atlantic, and Wired. Alter's work sits at the intersection of psychology, technology, and everyday behaviour, translating academic research into clear, relatable insight, and consistently encourages readers to question the environment shaping their choices.

Why You'll Love This Set:
Three bestsellers, one cohesive set: a fascinating look at hidden influence, a practical roadmap for breaking through obstacles, and a candid guide to reclaiming attention from technology.

Please Note: Book cover, edition, and ISBN may vary slightly from images shown, as this is the current UK edition in stock.