Blue Ocean Shift by W. Chan Kim & Renée Mauborgne - Business & Finance - Paperback

Details
Condition: New
Format: Paperback
ISBN: 9781509832217
Publisher: Pan (Pan Macmillan)
Age Range: Adult

Overview
Blue Ocean Shift is the essential follow-up to the global bestseller Blue Ocean Strategy, written by renowned INSEAD professors W. Chan Kim and Renée Mauborgne. Drawing on more than a decade of new research, the authors present a systematic, step-by-step process for moving any organisation away from cut-throat competition and into fresh, uncontested market space. Practical, human-centred, and packed with real case studies, this paperback edition is an essential guide for leaders, founders, and teams who want to create growth rather than fight over it.

About the Book
Building on the foundational ideas of Blue Ocean Strategy, this book answers the question every leader eventually asks: how do you actually make the shift from a crowded red ocean to a blue ocean of new demand? Kim and Mauborgne combine insights from human psychology with rigorous market-creating tools to produce a confidence-building framework that any team can apply, regardless of size or budget. The book walks readers through a proven five-step process, illustrated with fresh examples from start-ups, multinational corporations, non-profits, and even government bodies, showing that non-disruptive market creation can be just as transformative as disruption. Rather than offering abstract theory, the authors focus on the practical realities of implementation: how to frame the right strategic questions, get buy-in from sceptical colleagues, test ideas quickly and cheaply, and build the collective confidence needed to commit to a new course. Readers come away with concrete tools for mapping their current competitive landscape, identifying overlooked opportunities, and turning bold ideas into measurable, trackable action. Whether you are leading a two-person start-up or steering a large established organisation, Blue Ocean Shift offers a clear, repeatable methodology rather than one-off inspiration, making it a genuinely useful working reference rather than just a motivational read.

• Step-by-step framework for moving from red oceans to blue oceans
• Combines human psychology with practical market-creation tools
• Fresh research and real-world case studies across industries
• Applicable to start-ups, corporations, non-profits, and government bodies
• Written by the world-renowned authors of Blue Ocean Strategy
• Ideal for business leaders, students, and strategy teams

About the Author
W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. Their original book, Blue Ocean Strategy, has sold over 3.6 million copies worldwide and is regarded as one of the most influential business strategy books of the past two decades. Their work has been adopted by governments, corporations, and business schools globally, and has earned them recognition among the world's leading management thinkers.

Why You'll Love This Business Book
A practical, research-backed follow-up to a strategy classic, this paperback gives leaders and teams a genuinely usable roadmap for creating new markets rather than just competing harder in old ones.

Please Note: Dispatched with the UK ISBN shown; cover design matches the UK edition pictured.