Blue Ocean Shift & Make Brilliant Work 2 Books Collection Set - Non Fiction - Paperback

Titles in This Set
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim & Renée Mauborgne
Make Brilliant Work: From Picasso to Steve Jobs, How to Unlock Your Creativity and Succeed by Rod Judkins

Details
Condition: Brand New
Format: Paperback
Publisher: Pan (Pan Macmillan)
Book Count: 2
Genre: Business Strategy & Creative Self-Development

Overview
This two-book paperback collection pairs world-class business strategy with practical creative thinking. Blue Ocean Shift, from renowned professors W. Chan Kim and Renée Mauborgne, shows leaders how to move beyond crowded competition into new market space. Make Brilliant Work, by Central Saint Martins lecturer Rod Judkins, reveals the real-world methods used by extraordinary achievers to unlock creative potential. Together they form a compact, gift-ready set for anyone building a career, a business, or a bolder creative life.

About the Books
Blue Ocean Shift is the essential follow-up to the international bestseller Blue Ocean Strategy. Drawing on more than a decade of new research, Kim and Mauborgne guide readers step-by-step from a "red ocean" of fierce competition into a "blue ocean" of uncontested market opportunity, combining human psychology with practical, market-creating tools to inspire confidence and seize new growth. It shows why non-disruptive creation can be as powerful as disruption.

Make Brilliant Work takes a complementary angle, focusing on the creative process itself. Judkins, author of the bestseller The Art of Creative Thinking, draws on real-life stories of figures who turned ordinary beginnings into extraordinary achievements, showing that talent alone rarely explains success — repeatable habits of thought, risk-taking, and persistence do. Packed with practical exercises and case studies, it helps readers apply the same techniques to their own projects.

Together, these two paperbacks offer a rounded toolkit: one for reshaping strategy and markets, the other for reshaping how you think and create, written in clear, engaging prose accessible to professionals, students, and teams alike.

• Combines strategic business thinking with practical creative methods in one set.
• Written by internationally bestselling, award-winning authors.
• Real-world case studies and step-by-step frameworks you can apply immediately.
• Compact paperback format, ideal for desks, commutes, or travel.
• Makes a thoughtful gift for entrepreneurs, managers, teachers, and creatives.
• Brand new condition, ready to read or gift straight away.

About the Authors
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute, recognised among the world's most influential business thinkers by Thinkers50. Rod Judkins is a lecturer at Central Saint Martins in London, one of the world's leading art schools, and the bestselling author of The Art of Creative Thinking. Together, these three authors bring decades of research and creative practice to this collection.

Why You'll Love This Business & Self-Help Set
Whether you want to out-think the competition or out-create your own limitations, this pairing delivers proven, practical guidance from three respected authorities, in one convenient, giftable paperback set.

Please Note: Cover artwork may vary slightly from the image shown; you will receive the current UK paperback edition with matching ISBN as listed.