Build Your Sales Tribe: Sales in the Information Age by Steve Schrier - Non Fiction - Paperback

Details
Condition: BRAND NEW
Format: Paperback
ISBN: 9781783528783
Publisher: Unbound
Age Range: Adult / Professional Reader

Overview
Build Your Sales Tribe: Sales in the Information Age is a sharp, practical guide for anyone leading or building a modern sales function. Written by seasoned commercial leader Steve Schrier, it tackles the seismic shift reshaping sales today: smaller markets, bigger data, instant communication and empowered buyers. Rather than offering generic tips, Schrier lays out a repeatable, value-driven commercial approach designed to help ambitious founders and sales leaders scale with confidence in a world where old-style generalist selling no longer cuts it.

About the Book
Steve Schrier argues that no business can scale sustainably without a solid, repeatable commercial approach. Build Your Sales Tribe is built around this core idea, walking readers through why traditional "generalist" salespeople — the kind long relied on by business-to-consumer (B2C) and simpler business-to-business (B2B) organisations — are increasingly redundant in the Information Age. As buyers become more informed, more connected and more empowered, businesses need a fundamentally different approach: one that creates genuine value for both buyer and seller, not just a transaction. Drawing on more than twenty-five years of multinational commercial experience across the technology sector — including senior roles spanning the UK and San Francisco's Bay Area — Schrier distills hard-won lessons from multiple start-up-to-exit journeys into a practical playbook. The book covers how to structure a sales function for complex, high-value sales, how to use data and metrics without losing sight of relationships, and how to build and lead a "sales tribe" capable of adapting as markets and buyer behaviour evolve. It's a book for founders, sales leaders and operators who want a commercial engine built for today's information-rich, digitally empowered marketplace rather than yesterday's playbook.

• Written by a commercial leader with 25+ years of multinational sales experience
• Practical framework for scaling complex B2B and B2B sales operations
• Addresses how data, technology and empowered buyers are reshaping sales roles
• Ideal for founders, sales leaders and business owners preparing to scale
• Real-world insight from multiple start-up-to-exit commercial journeys
• Brand new paperback copy, perfect for gifting or building a business library

About the Author
Steve Schrier has spent more than twenty-five years in multinational commercial roles within the technology sector, working across the UK and San Francisco's Bay Area. He has guided businesses through multiple start-up-to-exit journeys, focusing on high-growth strategies built on proven commercial engagement techniques. Build Your Sales Tribe distills this extensive real-world experience into an accessible, actionable guide, reflecting Schrier's ongoing focus on helping organisations build sales functions fit for the modern, data-driven, buyer-empowered marketplace.

Why You'll Love This Book
Direct, experience-led and refreshingly practical, this is a sales book built for the realities of modern selling. If you're scaling a business or leading a sales team through change, Schrier's approach offers clarity, structure and genuinely actionable ideas.

Please Note: Cover may vary slightly from image shown; this is the UK edition with the ISBN listed above.