Eat It! by Jordan Syatt & Michael Vacanti - Non Fiction - Paperback

Details
Condition: Brand New
Format: Paperback
ISBN: 9780008543044
Publisher: Thorsons (HarperCollins)
Age Range: Adult / General Readership

Overview
Eat It! is the Wall Street Journal and USA Today bestselling guide from personal trainers Jordan Syatt and Michael Vacanti, with a foreword by Gary Vaynerchuk. Tired of conflicting diet rules that demonise carbs, fat or fruit, the authors offer a refreshingly honest, no-nonsense plan to burn fat, build strength and still enjoy your favourite meals. This brand new UK paperback edition is ideal for anyone ready to ditch fad diets in favour of a realistic, evidence-based approach that actually fits everyday life.

About the Book
Written by two of the fitness industry's most trusted coaches, Eat It! cuts straight through the noise of modern diet culture. Jordan Syatt and Michael Vacanti have spent years coaching clients — including Gary Vaynerchuk — and built their reputation on delivering results without gimmicks. In this book they debunk popular myths such as "carbs make you fat" or "fruit is bad because of sugar," replacing scare tactics with clear, usable explanations of how metabolism, hormones and training actually interact. Rather than prescribing a rigid meal plan, the book teaches flexible dieting principles, portion awareness and strength-focused workouts designed to preserve muscle while losing fat. The tone throughout is conversational, funny and encouraging, making complex nutrition science accessible to beginners and seasoned gym-goers alike. Readers are guided through building sustainable habits rather than chasing short-term results, with practical tools for staying consistent long after the initial motivation fades. It's a book for real life — built around birthdays, holidays and busy schedules — rather than an unrealistic, restrictive regime. Whether the goal is fat loss, strength, or simply a healthier relationship with food, Eat It! provides a clear, sustainable roadmap that avoids extremes at every turn.

• Written by respected coaches Jordan Syatt and Michael Vacanti, trusted by thousands of clients
• Debunks common diet myths with clear, evidence-informed explanations
• Balances flexible nutrition guidance with practical strength training advice
• Focuses on long-term, sustainable habits rather than short-term restriction
• Conversational, approachable tone suitable for fitness beginners and experienced gym-goers alike
• Brand new paperback, perfect for personal use or as a thoughtful gift

About the Authors
Jordan Syatt is a personal trainer and the founder of Syatt Fitness, best known as Gary Vaynerchuk's personal trainer and for coaching hundreds of clients worldwide through sustainable fat loss and strength programmes. Michael Vacanti is a fitness coach and entrepreneur who has helped thousands of people build lasting, healthy habits through his coaching business. Together, Syatt and Vacanti bring decades of combined coaching experience to Eat It!, translating real-world results into an accessible, myth-busting guide free from diet dogma.

Why You'll Love This Book
Eat It! delivers exactly what it promises: a realistic, sustainable plan to burn fat and build strength without giving up your favourite foods. Honest, funny and refreshingly free of guilt, it's the perfect antidote to fad diets.

Please Note: Cover shown is the UK edition; ISBN as listed.