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Details:
Condition: BRAND NEW
Format: Paperback
ISBN: 9780008600853
Publisher: HarperCollins (Harper Element)
Overview:
Free Your Mind is the Sunday Times bestselling field manual for anyone who wants to spot manipulation before it takes hold. Written by journalist Laura Dodsworth and behavioural scientist Patrick Fagan, this sharp, highly readable paperback exposes the nudges, tricks and psychological levers used daily by advertisers, politicians and tech platforms. Blending real interviews, cult infiltration and behind-the-scenes science with practical takeaways, it is essential reading for anyone who wants to think more clearly, resist manipulation, and reclaim independence of thought in an overloaded information age.
About the Book:
There is a quiet war being waged for your attention and your decisions, and Free Your Mind is the guide to fighting back. Dodsworth and Fagan draw on years of first-hand investigation to unpick exactly how influence works in the modern world. From a waiter's seemingly innocent "still or sparkling?" to the architecture of a social media feed, the authors show how small nudges accumulate into powerful forms of control. They interview an unlikely cast of experts on persuasion, ranging from monks and magicians to cult members and con artists, infiltrating forums and closed communities to expose the deceptive techniques used to shape opinion and behaviour. Rather than simply cataloguing manipulation tactics, the book gives readers concrete tools to recognise them in real time, whether encountered in an advert, a political speech, a workplace negotiation or a late-night scroll through a phone. It covers subliminal messaging, algorithmic persuasion, propaganda techniques and the psychology of nudging, tying theory back to relatable scenarios. The result is a book that is as entertaining as it is instructive, moving briskly between investigative narrative and clear, actionable psychological insight, leaving readers with a genuinely useful mental toolkit for identifying manipulation and choosing, deliberately, when to say no.
Key Benefits:
- Written by an investigative journalist and a former Cambridge Analytica psychologist, combining real reporting with behavioural science.
- Teaches practical, everyday techniques for spotting nudges, propaganda and manipulation in advertising, politics and social media.
- Sunday Times bestseller, praised for being both entertaining and genuinely useful.
- Ideal for readers of popular psychology, critical thinking and media literacy titles.
- A thoughtful gift for students, professionals or anyone concerned about misinformation and digital influence.
About the Author:
Laura Dodsworth is an author, journalist and commentator known for tackling taboo, topical subjects; she previously wrote the Sunday Times bestseller "A State of Fear" and a trilogy of books exploring the body. Patrick Fagan is a behavioural scientist with over a decade studying mind manipulation, having served as lead psychologist at Cambridge Analytica; he now lectures part-time and is also the author of "Hooked", on the psychology of marketing.
Why You'll Love This Non Fiction Paperback:
Punchy, well-researched and refreshingly practical, Free Your Mind turns dense psychological theory into everyday armour against manipulation, making it a compelling, empowering read for sceptics and curious minds alike.
Please Note: Cover design may vary slightly; this listing is for the UK paperback edition matching the ISBN shown above, dispatched brand new.
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