How I Built This: The Unexpected Paths to Success by Guy Raz - Non Fiction - Hardback

Condition: BRAND NEW
Format: Hardback
ISBN: 9781529026290
Publisher: Pan Macmillan

Overview:
How I Built This by Guy Raz is a hardback business book based on his chart-topping NPR podcast of the same name. Drawing on interviews with the founders of Airbnb, Bumble, Five Guys, Headspace, Allbirds and Stacy's Pita Chips, Raz distils the real, unfiltered journeys behind some of the world's best-known brands. It's a must-read for aspiring entrepreneurs and anyone curious how big ideas actually get built.

About the Book:
In How I Built This, Guy Raz traces the unpredictable, often messy paths that turned small sparks of an idea into major businesses. Readers meet a New Zealand footballer who repurposed surplus wool into a footwear brand with Allbirds, a former Buddhist monk who built the meditation app Headspace, and a sandwich cart owner whose leftover pita bread became Stacy's Pita Chips. Alongside these are the founders of Airbnb, Five Guys and Bumble, plus insights from figures like James Dyson and Netflix's Reed Hastings. Raz structures the book around the practical stages every founder faces: formulating an idea, raising money, hiring a team, finding a market, and eventually paying yourself properly. Rather than a tidy formula for success, the book leans into failure, luck, pivots and persistence, giving an honest account of what building a company really involves. The conversational tone reflects Raz's skill as a broadcaster, while each founder's story stays focused and quotable, making the book easy to read cover to cover or dip into chapter by chapter. Endorsed by Adam Grant, Reid Hoffman and Simon Sinek, it has been a Wall Street Journal and New York Times bestseller.

• Based on the multi-million download NPR podcast How I Built This with Guy Raz.
• Draws on interviews with founders including Airbnb, Headspace, Allbirds and Stacy's Pita Chips.
• Practical, stage-by-stage insight into idea generation, funding, hiring and growth.
• Honest, human stories of failure and persistence rather than a generic success formula.
• Praised by Adam Grant, Reid Hoffman and Simon Sinek; a Wall Street Journal and New York Times bestseller.
• An excellent gift for founders, side-hustlers and anyone interested in business and innovation.

About the Author:
Guy Raz is an American journalist and broadcaster, best known as creator and host of the NPR podcasts How I Built This and TED Radio Hour, plus the children's podcast Wow in the World. His shows are heard by tens of millions of listeners each month and have topped Apple Podcast charts. Before podcasting, Raz spent years at NPR and the BBC as a correspondent, including as host of All Things Considered, and has taught journalism at Georgetown, George Washington University and Princeton.

Why You'll Love This Book:
Honest, inspiring and packed with practical lessons, How I Built This turns famous brand origin stories into a genuinely useful guide for anyone building something of their own, from first idea to first sale.

Please Note: Please note the cover shown may vary slightly depending on print run, however the ISBN and edition remain accurate as described.