Trailblazer: The Power of Business as the Greatest Platform for Change by Marc Benioff - Non Fiction - Hardback

Details:
Condition: BRAND NEW
Format: Hardback
ISBN: 9781984825193
Publisher: Crown Currency

Overview:
Trailblazer is Marc Benioff's New York Times bestselling business book, co-written with veteran journalist Monica Langley, that argues purpose and profit are no longer separate goals but two sides of the same coin. Drawing on his experience founding and leading Salesforce, Benioff explains how values like trust, customer success, innovation and equality became the company's defining competitive advantage. Written for founders, executives and anyone shaping a modern workplace, this hardback blends candid boardroom stories with a practical framework for building a business that genuinely benefits its employees, customers and community.

About the Book:
Trailblazer takes readers inside Salesforce's rise from a scrappy start-up into one of the world's most admired companies, using it as a case study for a wider argument: that businesses now have the reach, resources and responsibility to act as platforms for social change. Benioff and Langley walk through the founding of Salesforce's 1-1-1 philanthropic model, which commits equity, product and employee time to charitable causes, and show how this approach became embedded in the company's culture rather than treated as an afterthought. Chapters explore equal pay initiatives, boardroom diversity, environmental commitments and Benioff's own public stances on social issues, all framed as strategic decisions as much as ethical ones. It's especially useful for leaders navigating stakeholder capitalism and rising employee and customer expectations around corporate accountability. The result is a book that works equally well as an inside look at a Silicon Valley success story and as a practical toolkit for embedding purpose into any organisation's DNA.

Key Benefits:

• Written by Salesforce founder and co-CEO Marc Benioff, offering first-hand insight from inside a Fortune 500 boardroom.
• Explains the 1-1-1 philanthropic model and other practical frameworks for embedding social responsibility into a business.
• A New York Times bestseller praised by leaders including Richard Branson and Ray Dalio.
• Ideal for entrepreneurs, executives and MBA readers exploring stakeholder capitalism and values-led culture.
• Makes an inspiring gift for anyone starting or scaling a purpose-driven business.

About the Author:
Marc Benioff is the founder, chairman and co-CEO of Salesforce, the cloud computing company he built into a global enterprise while championing equality, philanthropy and stakeholder-first business practices. He is a widely recognised voice on corporate responsibility and has written previously on business culture. Co-author Monica Langley is an award-winning journalist and former senior writer at The Wall Street Journal, known for her in-depth reporting on leading business figures, who brings her interviewing and narrative skills to Benioff's story.

Why You'll Love This Book:
Honest, story-driven and refreshingly candid, Trailblazer shows that doing good and doing well in business aren't mutually exclusive — a must-read for anyone rethinking what leadership should look like today.

Please Note: Cover shown is the UK edition; ISBN and edition may vary slightly from images shown.