Twelve and a Half: Leveraging the Emotional Ingredients by Gary Vaynerchuk - Non Fiction - Paperback

Details:
Condition: BRAND NEW
Format: Paperback
ISBN: 9780063143791
Publisher: Harper Business
Age Range: Adult

Overview:
Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success is Gary Vaynerchuk's practical case for emotional intelligence in modern business. Rather than treating empathy, curiosity, and self-awareness as "soft" extras, Vaynerchuk frames them as measurable levers for growth, retention, and leadership impact. Written in his trademark candid style, the book breaks down twelve core traits (plus one extra) that shape decision-making and culture, giving readers a hands-on framework to identify their own strengths, spot blind spots, and apply the right emotional ingredient to the right business situation.

About the Book:
In his sixth business book, Gary Vaynerchuk unpacks the twelve and a half emotional ingredients he believes are essential to sustainable success: gratitude, self-awareness, accountability, optimism, empathy, kindness, tenacity, curiosity, patience, conviction, humility, ambition, and kind candor. Rather than treating these as abstract virtues, Vaynerchuk shows how each trait can be dialled up or down depending on context, using real business scenarios drawn from his years in media and advising entrepreneurs. The book challenges the assumption that emotional intelligence is a "nice to have" in data-driven organisations, arguing instead that soft skills are a genuine competitive advantage. Each chapter focuses on a single ingredient, explaining what it looks like in practice, why it matters, and how to strengthen it even if it doesn't come naturally. Vaynerchuk draws on personal stories, including missteps, to make the ideas concrete rather than theoretical, in a fast-moving, conversational read suited to leaders, managers, and founders alike. It's designed to be revisited chapter by chapter, making it as much a working reference as a cover-to-cover read for anyone building a stronger, more emotionally intelligent workplace.

• Written by Gary Vaynerchuk, USA Today bestselling entrepreneur and business leader.
• Breaks emotional intelligence into twelve practical, applicable "ingredients".
• Uses real business scenarios to show when and how to apply each trait.
• Ideal for managers, founders, and professionals building stronger teams.
• Compact paperback format, easy to read cover-to-cover or dip into by chapter.
• Makes a thoughtful gift for graduates, new managers, or aspiring entrepreneurs.

About the Author:
Gary Vaynerchuk, widely known as GaryVee, is a serial entrepreneur, investor, and media executive. He is chairman of VaynerX and CEO of VaynerMedia, leading a global team across marketing, content, and commerce. Vaynerchuk built his reputation growing his family's wine business online before becoming a prominent voice on entrepreneurship, digital media, and modern leadership. He is the author of several New York Times and USA Today bestselling business books and is a frequent keynote speaker, podcast host, and early-stage investor, bringing decades of hands-on experience to his writing.

Why You'll Love This Book:
Straight-talking and refreshingly practical, this book turns emotional intelligence into a usable business toolkit rather than abstract theory. It's a quick, motivating read for anyone ready to lead with more empathy and impact.

Please Note: Book cover, ISBN, and edition may vary slightly from the image shown as this is the current UK edition in stock.