W. Chan Kim & Renée Mauborgne

DetailsCondition: NewFormat: PaperbackISBN: 9781509832217Publisher: Pan (Pan Macmillan)Age Range: AdultOverviewBlue Ocean Shift is the essential follow-up to the global bestseller Blue Ocean Strategy, written by renowned INSEAD professors W. Chan Kim and Renée Mauborgne. Drawing on more than a decade of new research, the authors...